Sentiment spikes: sudden frustration or negativity
Forward to: Leadership channel
"This update ruined the product" appearing 30+ times
Sentiment shifts show up in churn data, weeks too late
Your CEO asks in a leadership meeting: 'what is the community sentiment around the new pricing?' You know the answer, roughly. It seemed mixed. But you have no data. No structured view. No way to say '14 users mentioned a specific competitor.' You have a vibe.
Meanwhile, your community generates the richest product feedback on the internet every day. Feature requests phrased a dozen different ways. Frustrations that predict churn six weeks before it shows in your metrics. All of it flowing past, uncaptured and unreported.
6+ hrs/week
Time spent manually compiling sentiment reports
12 ways
Average phrasings for the same feature request
6 weeks
How far sentiment shifts lead churn
Zero
Structured reports most teams can produce on demand
Community noise, structured for leadership
1
Track what's shifting, not just what's loud
Contextual analysis surfaces changes in sentiment, not just volume. You see when something is getting worse, not just that it exists.
2
Escalate what can't wait
Frustration spikes and competitive comparison threads reach your team in real time, not buried in a weekly digest nobody reads.
3
Compile the executive brief automatically
A structured narrative you can forward to your CEO without editing. Themes, trends, and momentum in one view.
Routes in action
Each route pairs a condition with a destination. When a message matches, it gets forwarded automatically.
Feature requests gaining momentum
Forward to: Product insights
"Dark mode" mentioned by 62 unique users across 3 weeks
Competitive mentions and comparisons
Forward to: Strategy team
"[Competitor] just launched X. Are you adding that?"
Product confusion or misunderstanding
Forward to: Documentation
"I thought the free tier included routing"
What your team gets
6 hrs/week saved
No manual report writing
Intelligence briefs are generated automatically. Your team stops compiling summaries and starts acting on them.
Feature momentum
Ranked by data, not recency
Feature requests grouped by meaning and ranked by unique user count and week-over-week growth
Sentiment routing
Frustration spikes delivered to your team
Sudden frustration spikes and competitive comparison threads are routed to the right channel when they emerge
Forward-ready
Executive narrative format
Every brief is structured for leadership consumption. No dashboards to interpret.