Your best product feedbackis trapped in chat.

Feature requests, bug reports, competitive comparisons, and confusion about existing features happen in your community every day. None of it reaches your product team in structured form.

Product decisions should not depend on who read the right channel

It is roadmap planning season. Your product lead asks: 'what are users asking for?' You know dark mode comes up a lot. You remember someone complaining about the export feature. But how many users? Is the export issue a bug or UX confusion?

Feature requests are scattered across #general, #feedback, and #help. The same request is phrased twelve different ways. Bug reports are worse: users say 'the download thing stopped working,' not 'bug in the export function.' These signals hit community chat weeks before your bug tracker, and most never make it there at all.

89%

Of feature requests in chat never captured in product tools

12

Average different phrasings for the same feature request

3 weeks

How early community bug reports appear before formal tickets

15%

Of support questions about features that already exist (doc gaps)

Product intelligence from the conversations already happening

1

Capture every product signal

Intent classification identifies feature requests, bug reports, competitive mentions, and feature confusion, no matter how users phrase them.

2

Deliver to the teams that own them

Feature requests land with Product. Bugs reach Engineering. Competitive mentions go to Strategy. Confusion about existing features flags a documentation gap.

3

Rank by momentum, not recency

Weekly product briefs show feature request momentum with unique user counts and week-over-week growth. Data for roadmap planning, not anecdotes.

Routes in action

Each route pairs a condition with a destination. When a message matches, it gets forwarded automatically.

Feature requests and enhancement ideas
Forward to: Product team

"It would be amazing if you added dark mode"

Bug reports and broken functionality
Forward to: Engineering

"The export button doesn't work since the last update"

Competitive mentions and comparisons
Forward to: Strategy

"[Competitor] just added this. When are you?"

Confusion about existing features
Forward to: Documentation

"I can't find where to change notification settings"

What your team gets

Momentum ranking

Features ranked by data

Every feature request is grouped by meaning and ranked by unique user count and week-over-week growth

3 weeks earlier

Bug detection

Community bug signals surface weeks before formal tickets. Engineering gets early warning while issues are still small.

Competitive intel

From organic conversation

When users mention competitors or compare features, those signals are captured and included in the product brief.

Doc gap analysis

From confusion signals

When help questions are about a feature that already exists, the brief flags it as a documentation gap

Frequently asked questions